DIGITAL STARTUP SOCIETY BLOG — 30 Days to Develop Your Brand
Does Your Branding Strategy Align with Your Business Objectives?
When it comes to branding, remember that one of the most important elements is consistency. It’s about so much more than slapping your logo on a piece of content and calling it a day. Not only must consistency exist within a platform and across platforms, whether online or offline, but to get the results that you desire, you also must ensure that your brand strategy aligns with your business objectives. The content you share, the products you create, the everyday interactions you have with your audience, and so forth must work together to achieve your objectives. In fact, your brand’s...
The Importance of Monitoring Your Brand
The online world is a big one. With more than 2.38 billion active monthly users on Facebook, it’s arguably one of the biggest countries in the world. That means there are lots of different discussions taking place 365 days a year, 24 hours a day all over the world. And they just might be talking about you and your brand. It might be a good thing, and it might be a bad thing. You’ll only know about it in time to fix it or take advantage of it if you are actively monitoring brand mentions. Thankfully, thanks to the ability...
How to Avoid Mixed Messages in Your Branding Strategy
If you are sending mixed messages in your branding, it can cause confusion and reduce the trust your audience has in you, thus making it hard for you to get your message out and build your brand into a strong business entity. If you’re not consistent, it can dilute your brand and make it hard to define the benefits you offer. However, it’s easy to avoid sending mixed messages if you’re careful. Create a Brand You are Passionate About When you are naming your business, choosing a personality for it, and dressing it up, don’t choose things you’re not proud...
Your Content is a Huge Part of Your Brand Online
Whether you do business online or offline, content marketing is going to be imperative if you want to be successful. If your business is online-only, content marketing is going to be the contributor to your overall branding journey. Publishing and promoting your branded content ensure that your brand gains visibility, increases brand awareness, and builds your community like nothing else. Develop Content That Has a Purpose If your content doesn’t have a reason for existing, it’s a waste of time. You don’t really need more content; you need more relevant content. Look to your buyer’s journey to figure out what...
Creating Templates That Reflect Your Brand for All Areas of Your Business
One way to ensure business success is to systemize your business. Creating systems for everything you do in a day, week, month, and year is a great way to get more done with less time. It also is essential to be consistent. When it comes to branding, consistency is the key to gaining the all-important trust component of the know-like-trust principle. Creating templates can make that so much easier. Organize Your Image Files You’ll need to collect image files that are appropriate to use for your content marketing, advertising, and more. Organize them in a way that makes it easier...