DIGITAL STARTUP SOCIETY BLOG — 30 Days to Develop Your Brand

Something funny happens to people when they formally sit down to create their branding. They get too serious. Yes, branding is all about business. However, branding is also something that should be fun. You need to let your personality shine through with your branding. You can have fun with it while still providing a very serious product or service to your ideal customer. For Example: Piggy Makes Bank is a content marketing company that provides private label rights (PLR) content to their customers. They sell PLR on a variety of topics that can be used by others within their content...

One of the most powerful ways to share information is through telling your story. Storytelling has been a favorite way for humanity to disseminate information since we first came to be thousands of years ago. We have told stories through images, parables, and examples since the beginning. It’s the way humans like to learn, and even in today’s modern age, nothing has changed in that regard. Launching your brand is all about telling your story in a way that resonates with your ideal customer. The only way to ensure that you do that right is to get to know your...

One way to further your brand is to create a branding message along with a tag line that will let people know what your business does in one short sentence. The process of creating this message may take a bit of work, but it’s more than worth it to do the exercise. It will help create focus in all your marketing efforts because you only need to look at the message and tag line to know what direction to go. Make it Memorable  Creating a tagline that is easy to remember is the key to the success of that tag...

Branding is a lot more than logos and fonts. Branding speaks to the feelings evoked in your ideal customer when they encounter your business name, symbol, mark, information, content, ads, or products. However, how do you maintain consistency overtime when it comes to your branding while also keeping up with modern times, ensuring your audience knows who you are for years to come? Look at Examples – Check out long term brands that you know about including Dove, Tide, Martha Stewart, and others. Look at their marketing and advertising over the years. What do you notice? How do they evolve...

When it comes to online marketing, many business owners want to do everything organically. However, in today’s very crowded markets, you’ll get known faster if you understand that advertising, paying for marketing, is also part of your branding strategy.  Types of Ads to Run When it comes to running ads on social media, you can run ads to build awareness, or you can run ads to try to make direct sales of your products. Most people want to run ads to their product because the return on investment is more obvious. For example, the ad cost $1000 and brought in...